Nutrition communication and technology

Nutrition related behaviour change using communication technology in India


Photo credit: Pawan Kumar/ CGIAR Climate

LANSA conducted a feasibility study of an intervention aimed at integrating behaviour change communications (BCC) around caring practices for infants and young children, into a programme to diffuse improved agricultural practices. We worked in partnership with Digital Green and Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING). SPRING was already running an innovative “human mediated digital learning approach” to promote the diffusion of improved agricultural practices.

The study includes qualitative methods such as exit polls and use of videos to assess the potential of the programme to influence perception and knowledge on key nutrition relevant behaviour and norms.

 The key topics of the feasibility study include:

  • Identification of context-specific implementation issues;
  • Acceptability of the idea of incorporating nutritional-focused message into an existing agriculture platform;
  • If the content is reaching and motivating the intended target audience; and,
  • What messages are recalled and understood.

In year two, depending on results of the study, the model will be scaled up. There is a high potential for a large-scale impact evaluation using a Randomised Control Trial design. This will be explored further based on the results of the feasibility study.

South Asia Focus

Funded by UK DFID

This research has been funded by the UK Government’s Department for International Development; however the views expressed do not necessarily reflect the UK Government’s official policies

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